The Sway Story
Strategic Integrated Marketing Communications for Higher Education
Founded in 2019 by Kirsten K. Hammann, an award-winning communications executive and lifelong entrepreneur, Sway was created to bring the power of strategic integrated marketing communications (IMC) to colleges and universities of all sizes, many of which are experiencing existential challenges more significant than any seen in recent generations.
The Sway team has over 50 years of experience in higher education, specializing in strategy, marketing, and communications — the critical drivers to survive and thrive in challenging times. We deeply understand the unique context, issues, sensitivities, and opportunities associated with educational institutions, and we help guide you to strategies that apply cutting-edge, data-informed solutions that work within this specific environment.
Sway’s wide expertise includes strategic planning, resource planning, team development, crisis communications and issues management, executive communications, social awareness campaigns (health, sexual violence prevention, DEIB), brand creation and management, market research and enrollment strategy, and much more.
Kirsten’s achievements include three MarCom Platinum Awards, two MarCom Gold Awards, a CASE Silver Award, a pandemic podcast that explores the intersection between true crime and pop culture, and a dog who likes to sleep in on the weekend.
