Beyond Tactics
You’re probably familiar with a lot of strategic marketing and communications buzzwords—storytelling (”Content is king!“), drip campaigns, influencer marketing, SoLoMo, UGC, and so many more—but to move the needle in a meaningful way, it’s crucial to go beyond tactics.
Storytelling is vital, drip campaigns are a potent tool in the marcomm toolkit, and who would argue against a plan that taps into the social-local-mobile trifecta? But without a sound strategy rooted in measurable goals, even the most skillfully crafted tactic can fall flat.
At Sway, we know success begins with strategy.
Who is your audience and how do you get their attention?
Which of your hundreds of stories will you tell and to whom?
What metrics are most important to target and monitor based on your goals? (What are your goals?)
Which automation platform is right for your organization? (And what is the ROI?)
How do you incorporate social listening and engagement into your PR program?
This is where Sway comes in.